.At the launch of Astrid Andersen's brand new line Stel, a presentation held outside on a pier, The Road's 2002 tune "Turn the Webpage" was actually blasting away from the sound system. It was actually a star-aligned, symbolic second, considering that the London-trained developer is beginning a brand-new chapter in her fashion lifestyle, this moment centering the work around herself.Andersen's much appreciated namesake menswear brand was focused, colorful, and streetwise. Along with Stel, she described in a pre-show meeting, "I must rest conveniently at the center of it probably even more this moment given that right now it is actually a women's damage brand, as well as it is in fact much more concerning me as well as my individual references." Stel also mirrors Andersen's development as a person. After stopping her line, the developer returned home to Jutland in the North of Denmark as well as possessed two children. She is actually certainly not the individual she was back then.Shifting equipments in fashion is actually challenging to carry out. Brands appear to take on lives of their very own, and also it is actually very easy to be pigeon-holed. Stel brake with some of style's conventions. The label will present in-season, so what is presented will be actually offered for acquisition. All at once, seasonality is less important in the Stel formula than importance. Collections are going to be actually identified through variety (01, 02, as well as 03 were actually received Copenhagen), the idea being actually that you can intermingle pieces across "times" both in your wardrobe and also on the marketing floor. Andersen finds no demand for a thoughtful garment to be abandoned even if the calendar pages turn. "The straight interpretation of stel is actually body," she mentioned, however it [recommends even more to] a fundamental framework in a kind of industrial way it [additionally defines] a collection of valuables-- when you speak about a tea set, you will call it a stel. For me, that was quite an appealing beginning factor in regards to the concept of creating both valuables, yet additionally something that's a brand new foundation." Having versions pose on scaffold was arbitrary as it suggests several metaphors. There is actually building and construction, which associates with constructing a new brand, and also the thought of support relates to her belief that garments must work for you. Stel is actually, basically, a kind of modular offering, however not one with the angularity of something like Legos or piled Mu00e6rsk shipping containers. Action, organization, and empowerment are part of Andersen's planning. "When I refer to the brand name, I possess this tagline: modifying that you may glide in, denim you can easily dance in, shirting you can easily journey in." Liberty, happiness, activity.